December 2019
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Alan White has become a familiar face in the veterinary sector since joining the St Francis Group almost 10 years ago. Now group commercial director of MWI Animal Health UK following its acquisition of St Francis in 2015, Alan sat down with VBJ to tell us a bit about the company and himself...
Forget the plethora of confusing terms like “algorithms”, “metadata” or “tagging”, the same rules apply to digital marketing as the offline version. Providing you’re matching outstanding service to the needs of your customers, follow these tips and you’ll be well placed to shout about it in the digital world.